Enquirer Consulting Group
Alithias Buyer Map
Ross Bjella | Alithias | October 2026
As of 14 Oct 2026
Alithias gives employers care navigation, physician quality data and plan reporting, so their employees reach high-quality care at a lower cost.
This page maps the groups of employers and advisors that decision sits with, how many firms there are by size where a clean public count exists, and who usually signs off in each.
The middle two size columns are closest to the smaller employers you described as tough to reach, and the ones whose leaders most need to hear that this cost can be controlled.
Where your buyers sit
Groups drawn from the employers your own site and your own words point to. Counts are firms, not sites, and are banded on purpose. A group with no clean public count says so.
| Group | Organizations in the US | Under 20 staff | 20 to 99 | 100 to 499 | 500 or more |
|---|---|---|---|---|---|
| Metal, machinery and equipment makers | about 85,000 | about 58,000 | about 18,000 | about 5,500 | about 2,700 |
| Paper, packaging, plastics, food and other manufacturers | about 160,000 | about 120,000 | about 27,000 | about 8,300 | about 4,300 |
| Banks, savings institutions and credit unions | about 9,300 | about 3,600 | about 3,500 | about 1,800 | about 500 |
| Employee benefits brokers and consultants who advise employers | no clean public count | ||||
| Employers based outside the US with staff here | no clean public count |
US firm counts by industry code, banded deliberately.
Who usually signs off in each group
Titles shift with size. In a smaller firm the owner or CEO often decides alone. In a larger one the CFO and the head of HR decide together, with the broker in the room at renewal.
| Group | Usually signs | Also in the room |
|---|---|---|
| Metal, machinery and equipment makers | Owner, president or CEO, with the CFO or controller | HR or benefits manager, plant or operations head, the benefits broker |
| Paper, packaging, plastics, food and other manufacturers | CFO or controller with the head of HR | Benefits manager, the CEO on a plan design change, the benefits broker |
| Banks, savings institutions and credit unions | President and CEO with the CFO | VP of Human Resources, benefits administrator, the benefits broker |
| Employee benefits brokers and consultants | Principal or partner who leads the employee benefits practice | Account executives and producers who carry each renewal |
| Employers based outside the US | US country manager or head of HR for the Americas | Group HR and reward leads at head office, finance |
What moves the decision
Most mid-sized employers look hard at their health plan once a year, at renewal. The broker brings the increase, HR is asked to hold the cost without upsetting staff, and the CEO signs what arrives. The firms that move are the ones where the CEO or CFO treats the plan as a business cost they own.
Self-funded employers carry fiduciary duty for the plan. That puts the CFO and the CEO closer to the decision than HR alone, and gives them a clear reason to ask for cost and quality data they can defend.
Plan design is where the savings land. Tiered and incentive-based designs only work when employees can see which local doctors are both lower cost and higher quality, and when the reward for choosing them is large enough to matter.
Groups without a clean public count
Employee benefits advice sits inside the wider insurance agency count, next to property, casualty and life agencies, so no single public count fits the group. Consultants paid a fee by the employer are a smaller group again.
No public count sorts employers based abroad by the size of their US staff. These firms are still worth working by name, since their people here face a billing system their head office does not know.
Ten people to start with
The people who usually sign at the groups above, one a company. Work emails and phone numbers checked on Oct 14, 2026.
| Name | Role | Company | Where | Phone | |
|---|---|---|---|---|---|
| Chad Gono | Chief Executive Officer | Regal Plastic Supply Company Inc. | Dallas-Fort Worth | cgono@regal-plastics.com | +1 972 342 1645 |
| Brent Noonan | Chief Executive Officer | Gladwin Machinery Solutions | Minneapolis, MN | brent.noonan@gladwinmachinery.com | +1 317 645 6060 |
| Jake Foster | Chief Executive Officer | Kerr Pumps | Sulphur, OK | jfoster@kerrpumps.com | +1 580 222 8306 |
| Scott Bland | Chief Executive Officer | Foster USA | Greensboro, NC | sbland@fosterusa.com | +1 419 234 5697 |
| Manuel Martinez | Chief Executive Officer | Sabrosura Foods | Los Angeles | mmartinez@sabrosurafoods.com | +1 909 917 2120 |
| Timothy Hubbert | Vice President Operations | Uniloy | Detroit | tim.hubbert@uniloy.com | +1 248 207 1662 |
| Jill Castilla | Chairman, President and CEO | Citizens Bank of Edmond | Edmond, OK | jcastilla@mycitizens.bank | +1 405 808 8993 |
| Michael Colon | Senior Vice President | Texas Regional Bank | Jacksonville, FL | +1 904 710 8587 | |
| Michael Nagai | Vice President, Information Security Officer, and Commercial Banking Officer | Preferred Bank | Brea, CA | michael.nagai@preferredbank.com | +1 310 869 4726 |
| Dave Sullivan | Vice President of Marketing, Sales and Service | People Driven Credit Union | Detroit | daves@peopledrivencu.org | +1 248 891 2205 |
Where to start
Turn referrals into a steady route
Work with advisors paid by the employer
Built from public federal registries and the company's own website, counts banded deliberately.
If a walk-through is useful, pick a time at cal.com/ecg.
Prepared by Dan Reeves, dan@enquirerconsulting.com.